Righard Kapp · Visual Design

Print · Digital · Design Ops

About me

With 10 years senior in-house experience, I have been lucky to be exposed to varied challenges and opportunities for skill development.

I have done extensive print layout in Indesign, become conversant in front-end development, designed workflows and automations for repeatable requirements and even dabbled in studio photography.

I have a clean and corporate visual style with a deep love of incorporating procedural elements, and am more than willing to contribute writing ideas at ideation stage. I think of "creative" as the interplay between visual and copy, and always strive to deliver creative that cuts through the noise.

I serve on the advisory board for TheBrief (formerly Creatopy), a digital asset platform that scales digital creatives and creates creative opportunities for motion design in HTML creatives.

Digital Creatives

Process

A look at a workflow solution to complex, information-heavy and frequent digital asset creation.

Worksheet

Slack board for collating information

Info Review

Information reviewed before briefing in

Spreadsheet Capture

Values are sent to a spreadsheet...

Spreadsheet formatting

where design elements are linked and further formatting applied.

Values to Design template

Values are pulled into complex design template with various specs.

Assets on file

After review assets are output and put on file...

Assets alert

...and stakeholders are alerted that assets are ready for distribution.

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